STRYVE press room.
Official brand facts, the STRYVE wordmark, and a direct contact for media questions.
Official social profiles: STRYVE Pouches on Facebook · STRYVE Pouches on Instagram.
At a glance
| Brand | STRYVE |
|---|---|
| Company | Neurix Labs LLC, doing business as STRYVE |
| Founder | Jag Atwal |
| Based in | Lewiston, Idaho |
| Category | Zero-nicotine caffeine pouches for adults 18+ |
| Energy formula | 100mg caffeine, 50mg L-theanine, 50mg taurine per pouch |
| Flavors | Watermelon, Blue Cherry, Wintergreen |
| Can | 15 pouches; 9g net weight |
| Current website status | Coming soon; collecting launch updates |
About STRYVE
STRYVE is a zero-nicotine caffeine pouch brand operated by Neurix Labs LLC in Lewiston, Idaho. Founded by Jag Atwal, whose background includes ten years running One Stop Mart & Vape Shop, STRYVE brings a retail perspective to the energy category. Its Energy lineup includes Watermelon, Blue Cherry, and Wintergreen. Each pouch contains 100mg caffeine, 50mg L-theanine, and 50mg taurine. The brand line is “Zero nicotine, all energy.”
Download the wordmark
Download official SVG Download brand fact sheet
Use the supplied wordmark at its original proportions. Do not redraw it, alter its lettering, or imply STRYVE endorses another product. Contact us for current product photography and packaging files.
Official product images
The three STRYVE Energy flavors, shown as can renders. These are supplied brand artwork, not photographs. Each can contains 15 pouches, with 100mg caffeine per pouch.
Credit: STRYVE. Keep the artwork and proportions intact. Contact our team for current product photography, packaging files, or other image requests.
Media and retail inquiries
Please include your publication, topic, deadline, and the information or assets you need. We can confirm current availability and arrange a founder conversation.
Updated October 23, 2026. For current availability, product photography, or an interview, contact our team.