Built from time behind the counter.
STRYVE is an energy brand from Lewiston, Idaho. The idea is straightforward: a pouch format with caffeine and zero nicotine.
Our founder
Jag Atwal founded STRYVE after ten years running One Stop Mart & Vape Shop. Time behind the counter gave him a close view of what customers ask about and what ends up on the retail shelf.
STRYVE brings that retail perspective to an approachable energy product. The focus is clear information: what is inside, how much is in each pouch, and who the product is for.
The company
Neurix Labs LLC, doing business as STRYVE, was established in April 2026. STRYVE Energy's three flavors are Watermelon, Blue Cherry, and Wintergreen.
What we put on the page
We publish our ingredient amounts and make the product details easy to find. We are getting ready to launch. Join our email list for availability updates.
Our educational site
Neurix Labs LLC also owns My Energy Pouches, a guide to the caffeine-pouch category. It discloses this ownership and does not present itself as an independent reviewer.